Radar Hire is searching for a:

Senior Digital Advertising Strategist

 

Location: Remote

Employment Type: Full-Time

Experience Required: Minimum 5–7 years in digital advertising strategy and execution

Industry Preference: Healthcare or highly regulated industries

 

About the Role:

Radar Hire is seeking an elite-level Digital Advertising Strategist to lead high-budget, high-impact campaigns across Google, Meta, Microsoft, and programmatic platforms. This isn’t just another media buyer role—we’re looking for a strategic operator, a performance-obsessed optimizer, and a data-fluent advertising expert who has owned $1M+ campaigns and consistently driven measurable ROI.

You’ll be joining a mission-driven team preparing to launch one of the largest digital ad campaigns in the company’s history. This role demands precision, creativity, discipline, and a deep understanding of advertising in highly regulated verticals like healthcare. You must be comfortable owning every phase of the campaign lifecycle—from planning and execution to optimization and reporting.

 

Key Responsibilities

• Plan, launch, and optimize multi-channel digital campaigns across Google Ads, Microsoft Ads, Meta Ads, and programmatic platforms

• Manage large and variable budgets across multiple clients, business lines, and markets

• Develop campaign strategies tailored to healthcare (or regulated industries), factoring in compliance, patient journey, and sensitive ad restrictions

• Create and optimize ad copy, targeting, and creative combinations for measurable outcomes such as appointment bookings and lead submissions.

• Monitor and analyze performance metrics, providing actionable insights to the creative and client teams.

• Implement tracking and conversion setups (including Google Tag Manager, Analytics, and pixel management) to ensure accurate data flow.

• Conduct A/B testing and implement data-backed changes to drive performance gains

• Monitor real-time performance data and translate insights into clear, proactive recommendations

• Collaborate cross-functionally with SEO, content, and strategy teams to ensure consistent messaging and campaign alignment.

• Stay ahead of platform updates and advertising trends—Google, Meta, Microsoft, and emerging ad tech—and proactively adjust strategies to maintain a competitive edge.

• Identify opportunities for improvement and present data-backed recommendations to internal stakeholders and clients.

 

What You Bring

• 5–7+ years of experience managing digital advertising campaigns, preferably in an agency or high-stakes environment

• Experience with the healthcare vertical—familiar with HIPAA-compliant advertising and medical-specific ad policies.

• Proven experience managing $1M+ in ad spend across channels

• Expertise in Google Ads, Meta Ads, Microsoft Advertising (Bing), and familiarity with programmatic DSPs

• Fluency in ad analytics, performance attribution, and optimization techniques

• Hands-on experience with Google Tag Manager, GA4, pixel tracking, and conversion flow setup

• Extensive experience working in healthcare or highly regulated industries—with an understanding of HIPAA-compliant ad practices and ad policy limitations

• Strong data interpretation and reporting skills—able to transform insights into strategy, and comfort translating data into strategic decisions

• Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setup

• Exceptional communication skills, with the ability to collaborate across creative, technical, and client-facing teams

• Highly self-motivated, organized, and proactive—comfortable operating independently and driving results without micromanagement

 

Nice to Have

• Experience with HIPAA-compliant platforms or privacy-safe ad strategies

• Familiarity with healthcare CRM integrations and patient journey tracking

• Advanced skills in spreadsheet modeling, Looker Studio, or BI dashboards

• Ability to oversee or advise on creative direction based on ad performance insights

 

Working Hours

• Full-Time, Monday–Friday 8 hours per day 

• Aligned with U.S. business hours

 

Why Join

• Direct access to results-driven, growth-oriented entrepreneurs

• Clear expectations and goals with opportunity to make an immediate impact

• Work with autonomy and be a key player in scaling a business

 

What We Offer:

• Competitive compensation (based on experience)

• Flexible, fully remote work environment

• Competitive compensation based on experience and budget scope

• The opportunity to lead a high-visibility, seven-figure ad campaign

• A fast-moving team that values execution, data integrity, and client results

• Long-term potential to grow into a leadership or strategic advisor role